Alles über Native Ads
Alles über Native Ads
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To familiarize yourself with the different platform types, let’s take a look at some of the major players rein each category.
One of the biggest benefits is that programmatic advertising helps the advertiser make data-driven decisions, increasing ad revenue.
Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.
A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers.
This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting user.
Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a Endanwender sees the same ad).
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Hinein the early days, programmatic platforms offered Beginners all purpose symbolic instruction code automation and targeting capabilities using simple data points.
Related to the above benefit of scaling reach, programmatic is one of the most cost-effective types of advertising that exists today.
There’s a growing number of programmatic advertising platforms and tools out there get more info and the technology constantly evolves. Make sure you choose the right tech partners, such as Zemanta by Outbrain, because DSPs and Data Management Platforms (DMPs) can make or break your campaign.
Choozle is a major programmatic ad company whose DSP gives you access to 98 percent of ad spaces available online. You can target audiences based on a allerlei datenfeld of parameters, such as IP addresses, purchase history, psychographic information, and geolocation.
The important Radio-feature of the RTB process is its focus on the users, in contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages.
Through Ohne scheiß time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions.